Saint Wrapped – ASG Newsletter Case Study
Date
March 2025
Project Type
Digital Marketing, Email Design
Tools Used
Canva, Mailchimp, Photoshop
Saint Wrapped was launched in March 2024 to boost awareness of student resources, ASG-funded events, and campus engagement at Mission College. The goal: build a newsletter that students actually want to read.
The Challenge & Target Audience
Many Mission College students — especially part-time and first-generation students — didn’t know what ASG was, how to get involved on campus, or where to find student resources.
Research showed:
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The existing communication tools weren’t helping. Most newsletters were too wordy, off-brand, or easy to ignore. I set out to create a newsletter that was clean, student-centered, and worth opening.
Existing College Newsletters
Mood Board & Explorations
To guide the visual direction, I focused on bold colors, high contrast, and scroll-friendly content blocks to match how students engage with digital content.
Final Design
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One-scroll layout featuring events, resources, and ASG highlights
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Downloadable flyers for easy sharing
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Clear icons and CTAs
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On-brand colors and tone tailored to Mission College’s community
Results & Reflection
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4% click-through rate
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Boosted visibility for ASG-led initiatives
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Positive feedback from students and staff
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On-brand colors and tone tailored to Mission College’s community
Saint Wrapped taught me that clear, simple design drives engagement. Students responded better to short, scrollable content with clear visuals and calls to action. This project showed me the impact of thoughtful design in making communication more effective and accessible.​